Interactive Agency: Interactivity
Interactive production: Marketers are getting smarter and paying more attention to creating effective landing pages for each main area of their website. Here are some of the landing page trends that we look forward to seeing in 2019.
An interactive landing page is one that guides the user through some type of experience where they’re an active participant with your site. It goes beyond simply clicking on links and reading text. In this example, we created an interactive landing page for Lacoste that guided visitors through a gift shopping experience by answering a few key questions about the person they were shopping for.
One of the biggest benefits of creating interactive landing pages is that users tend to stay on these pages longer. That means more exposure and awareness for your brand. Dwell time is also a key component of landing page optimization for search engines. If a user stays on your site for several minutes after visiting from Google’s search results, your rankings will likely increase and you’ll get even more visitors to your site.