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A Look At The Digitaland Banner Development Process

Every creative or interactive agency has their own unique way of working with clients. When you choose to work with Digitaland, you can be rest assured that the onboarding and development process will be painless. We’ve created a standard process we use with all of our clients that ensures you get the rich media ads you’re looking for.

Is your rich media ad part of a bigger marketing push? If so, we’ll review all of the existing content, including landing pages, text, images, commercials, and all other assets associated with the campaign. It’s important that we provide a similar look and feel as the rest of your campaign to increase its success.

Even if it’s a standalone marketing campaign, we’ll take a deep dive into your brand. This helps us to create an experience that’s customized for your audience and accurately reflects your brand’s personality.

The Work Begins
After review of the questionnaire, the kickoff call, and assets, it’s time for us to get to work. In this step, we begin to work on the creative with your end goal in mind. Once that’s complete, we’ll send it to you for approval and make any revisions that are necessary. We use an internal technological platform (demonstrated above) which makes it easy to keep track of all feedback and revisions that have been made to the ad creative.

Interactive agency
Interactive agency

Once you’re happy with the result, we’ll reproduce the rich media ad into varied sizes depending on your requirements and where they’ll be published. Then, before we deliver the final product, we’ll run each rich media ad through our four-point quality assurance test that includes content, visual, functional and implementation elements.

Digital production agencyWhether you choose to hire us for rich media ad development, an interactive website, or a 360 video, we’re dedicated to helping you get the best results possible. That’s why we’re proud to feature our happy customers, like Wendy’s, FX, and Nike, right on our website.

Ready to turn your idea into a rich media ad and become our next success story? Drop us a line here.

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