A Restaurant’s Perspective: For and Against Third-party Food Delivery Platforms like UberEats
It lies in the hand of an efficient entrepreneur to rectify these defects and transform them into pros. Reach out to an app development company and launch your UberEats clone today!
There are on-demand apps for almost every service. With that being said, food delivery falls under one of the oldest and top-grossing on-demand sectors. With the increase in the usage of smartphones and enhanced convenience, customers prefer ordering via apps over dine-ins. This naturally leads to a scenario where restaurants have to adapt to changing customer trends. Developing a restaurant-specific isn’t economically feasible for low & medium scale eateries.
This situation has led to the rise of third-party food delivery platforms like UberEats. However, restaurants are left in a state of dilemma. Should they collaborate with an app like UberEats? One ideal way to decide is to analyze the pros and cons. If you’re an entrepreneur eyeing to launch an UberEats clone, here are some key takeaways to have healthy partnerships with restaurants.
Pros of joining hands with food delivery platforms
Collaborating with third-party aggregators comes with numerous advantages for restaurants. They include,
Restaurants have access to a wide range of audiences. This way, even customers who aren’t well-acquainted with the restaurant get to order food from it via the platform.
As a supplement to dine-in sales, restaurants can enhance profits via deliveries. This added source of income comes in handy to manage expenses.
By merely joining hands with aggregators, restaurants get to boost their brand value and visibility. This way, they needn’t dedicate a fixed budget for advertisements.
Restaurants get to retain their potential customers by enabling them to order via the UberEats clone app. This way, without spending on deliveries, restaurants get a chance to satisfy their customers.
These advantages will easily tempt restaurants. However, have a look at the cons as well before deciding.
Cons of partnering with food delivery apps
Similar to a coin with two sides, food delivery apps have specific disadvantages. They include,
For every order made by the customer via the app, the platform receives a fixed percentage of customer payment as commissions. This percentage varies anywhere between 20 – 30%, depending on the platform. For a low & medium-scale restaurant, this commission fee becomes too much to handle.
Restaurants tend to lose their brand value by signing up with such platforms. Food delivery apps overpower or dominate the brand value of these eateries.
Even an error with the delivery team ultimately leads to customers losing trust over restaurants. Delay in delivery timings, hampered packaging, etc. , lead to the loss of reliability among consumers.
Thus it is visible that restaurants experience both pros and cons by partnering with food delivery establishments. It lies in the hand of an efficient entrepreneur to rectify these defects and transform them into pros. Reach out to an app development company and launch your UberEats clone today!