Pharma HTML Email Development
For a pharmaceutical HTML email development project to run successfully, it’s important to follow a series of steps that we’ve outlined here. This process will help avoid the headache of constant back-and-forth emails, missed deadlines, and substandard deliverables.
In a recent industry survey, nearly three quarters of respondents noted that their preferred marketing channel is email. That’s why sending emails to a targeted list of consumers is the bread and butter of many organizations, including pharmaceutical companies. Yet, as all pharmaceutical marketers know, email blasts and other forms of advertising must follow a set of requirements to avoid legal trouble.
Marketers also know that emails, along with all other forms of digital marketing, need to be compelling and elicit the viewer to take some type of action. However, in the pharmaceutical marketing industry, there is a fine line they have to walk between complying with legal requirements and producing creative and compelling content.
There are many stakeholders involved in approving the creative of each HTML email campaign. Pharma emails require a lot of text, which can be an additional challenge for emails that are viewed on a multitude of different mobile devices, email clients, and browsers. And when the files are ready to be submitted for MLR review, the team is under a lot of pressure to guarantee that each file is working perfectly. If the files are ultimately rejected, this causes a loss of time and money for your organization. It’s a demanding process that allows little room for error.
That’s why many organizations turn to HTML emails when marketing pharmaceutical products. Yet there are several considerations to account for when creating a new campaign. Because of the level of technicality required (your emails must look the same across a variety of devices, browsers, and screens), many choose to outsource the email creation process to an experienced digital production partner.
If you’re a project manager or an operations manager at either an in-house marketing department or pharma ad agency, or are in charge of delivering HTML email templates for the pharmaceutical market, this guide is for you. In this ebook, we’ll cover best practices for developing HTML emails for the pharmaceutical market that are compliant, functional, and effective. You’ll discover the essential team members needed for each email campaign, coding best practices, and learn all about the QA process and the tools that make the project run smoother.