Dynamic Rich Media
How do you create an ad that will actually engage with your potential customers? The answer is rich media production.
Dynamic Rich media ads include things like video, audio, and similar elements. Of course, regular online ads may employ these elements as well, but there’s an important difference. Rich media uses these elements to create an interactive experience. While regular ads are often intrusive and annoying interruptions, rich media is designed to grab the user’s attention and make them interested enough to engage with the ad.
Another great way to use rich media ads is gamification—i. e. creating a specific task for the user to perform, in order to achieve a specific result and be given a reward. In the early days of the Internet, these ads often involved actual games, inside the banner ad. Today’s technology is more advanced, allowing for all sorts of new and interesting rich media options.
For instance, the Sally Hansen cosmetics company wanted to create an interactive ad to help customers find the right nail polish for them. The ad looked fairly straightforward at first, but included the button, “Try It On. ”