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Micro Marketing | Micro-targeting ads

Micro-targeting advertisements use data to address the specific needs and want of a small target audience and automatically customize the message and ad for that audience.

The data available not only informs you who and where you should send your message. Data also offers insightful information on what the ideal message should have. Personalizing your message improves your ROI tremendously.

Data from the customer and third parties now makes it possible to identify your market segment and how to target it. This personalization is critical in several ways.

Personalized emails provide close to a 90 percent boost in conversions. You can use these emails to direct recipients to your landing page that also contains personalized content. This includes a custom message based upon the user’s zip code, for instance.

Dynamic content helps personalize the message on the landing page and website. An excellent micro marketing example is Amazon. The platform utilizes dynamic content to provide product recommendations based on your search history and previous purchases. They also personalize emails and newsletters they send out to their customers by simply replacing the HTML code with a personalized message.

How it Improves SEOMicro-targeting ads allow creating content most relevant to the audience. Whether it’s your landing page content, blog post, a micro video ad, or an interactive microsite, relevant content improves SEO.

You can use micro-targeting to identify the best type of content, most effective long-tail keywords, and even when and where to post your content. It’s time you think beyond keywords. Provide content that answers questions prospective customers have, which helps improve your SEO naturally.

Conclusion
Marketing to the right audience has been a long-term priority for many marketers. Micro ads are cost effective and offer better results. Plus, customers are more receptive when content applies to their needs.

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